BoroughCollective

Asset types · Segment D

Hotels and serviced apartments

Hotels, aparthotels and serviced apartment buildings, C1, that are underperforming or vacant, where the owner wants an operator rather than a buyer.

Who owns it

A company or family holding sitting on an asset that is not earning what it should, and reluctant to sell into a soft market.

Who takes it

Hospitality operators and aparthotel groups actively looking for assets to take on management agreements or leases.

Cycle and fee

Entirely direct and brokered. Rare, slow, and the kind of transaction that makes a year.

The decision

What the owner is actually weighing up

Selling crystallises a loss. Doing nothing costs money every month. An operator agreement is the third option, and it is the one least likely to be presented to them.

Our approach

What we do with it

  • Understand why the asset is underperforming before taking it anywhere. Operators will ask, and a vague answer ends the conversation.
  • Approach a small, named set of operators directly. No advertising finds these assets or these buyers.
  • Be candid about timescale. These are rare, slow and transformational when they land.

The assessment

What we ask about this asset class

These are the questions that separate a serious enquiry from a curious one, and no consumer lettings form asks them.

  • Current use class and any change-of-use history
  • Keys, rooms or units, and current trading position
  • Whether the owner will consider a lease, a management agreement or both
  • Existing brand or franchise commitments

Find out what an operator would do with it

We respond within five minutes in working hours, same day otherwise, and we tell you when the answer is no.

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